[tennisbiz] Re: Marketing professional doubles

Hello Sunder--

Who will play in your doubles event? Are there any good stories to tell
about the duos that will compete. It may be the human element of this event
that ultimately draws people to watch a doubles match. I've read many
suggestions regarding changing scoring, etc., but the game is already one of
finesse and can be exciting. I think one of the answers may be in 1)
educating target audiences about the strategies and fun of doubles and that
it can be a "team" event and 2) the people who participate. Obviously
interesting anecdotes displayed in the media help drive that element.

Much luck with your event,
Gail

 
Received on Thu Apr 26 2001 - 23:39:59 CDT