T-Online Sponsors Masters Series

According to a Dow Jones story in AdWeek, T-Online, a unit of
Deutsche Telekom AG, has agreed to pay Swiss marketing firm
ISL Worldwide AG to sponsor the Masters Series. People
familiar with the deal put T-Online's payment at as much as
$8 million a year.

According to the article, the deal will help ISL recoup more
of the $1.2 billion it agreed to pay for ten-year marketing,
broadcast and licensing rights to the Masters Series and for
online and other rights to ATP Tour.

The full article is at:

Sponsorship Raises T-Online's Tennis Serve
http://www.adweek.com/daily/October/iq/iq102000-32.asp

Comments anyone?

--Cliff Kurtzman
moderator
TennisBiz
publisher
Tennis Server
http://www.tennisserver.com


Received on Mon Oct 16 2000 - 21:13:40 CDT