[tennisbiz] Re: Marketing Web Site

Hello Kim --

One of the most important ways to get the word out about a web site is
traditional as well as "nontraditional" media. Create a publicity plan and
implement it according a schedule which you map out. Copy you write for news
releases should be consistent with ads you place, posters you may produce and
so on. Be concise, informative (include ALL information about how to reach
you) and different.

Like you suggested in your desire to advertise in tennis-related newsletters,
publicize your site among targeted audiences. You may also find that you can
find appropriate non-tennis media, as well. Good luck!

Gail Sideman
Publicity Power Group/CourtSIDE Sports Communications
CrtSIDE_at_aol.com
Milwaukee, WI

 
Received on Wed Nov 22 2000 - 10:34:52 CST